Shop-in-Shop – a modern sales concept

The arrangement of the shops was developed together with the shops and designers. The development of merchandising standards adapted to points of different sizes. The possibility of modular construction and gradual stocking with other brands from the company's wide range are key requirements that should be met by a modern concept of building a shop-in-shop.

We present an example of a point of sale arrangement in a 3D visualization and a short animation (video at the end of the text).

The project includes:

1. External branding taking into account the relationships of several brands from different categories in accordance with the standards developed in the Brand Indentity Books:

1. wall cassettes

2. semaphore type cassettes

3. marking of sites

4. entrance door marking

5. billboards / driveway boards

2. Internal marking, including:

1. toppers and system display solutions (shelf system)

2. counter marking

3. POS materials (including: counter displays, leaflet dispensers, catalogues)

4. promotional islands

5. so-called hangers - information and promotional materials installed on the store ceiling

Want to know more? Write or call:

daniel.szafulera@interia.pl

m: +48511399274