DANIEL SZAFULERA

MARKETING -

JUST LIKE THAT...

>20 years of experience in running marketing processes from strategy to effective implementation
Responsibility for the development of brands and products in Polish companies and international corporations
Management of >30 brands, including: Dulux, Opoczno, Kingspan, NEO, GRAPHITE, TOPEX, AUTOPART, KOSPEL
Responsibility for the financial result and development of approximately 10 thousand products from construction and finishing materials (insulation, roof tiles, plasterboards) to decorative materials (ceramic tiles, paints) as well as services, tools and automotive aftermarket products
Numerous industry awards and distinctions confirm the high effectiveness of the activities carried out

Reconstruction and Development of the Product Portfolio

NPD: 2500 SKU over 5 years > PLN 60 million

Managing and Strengthening Brands

REBRANDING of 6 product brands: TOPEX, NEO, GRAPHITE, VERTO, TopTools, GTX Service and the Grupa Topex brand:> 5000 SKU, approx. PLN 300 million

Promotion and communication in Poland and the CEE region to >30 million consumers in total

Planning and implementation of several nationwide omnichannel advertising campaigns in 2012-2020 supporting key brands: TOPEX, GRAPHITE and NEO

Building DIGITAL / e-marketing from scratch

Team, cooperation with external partners, implementation 30 websites, multi-brand omnichannel e-commerce platform

Implementation of the PIM platform

Product Information Management

Launching sales in the e-commerce channel of external partners (pure players)

E-commerce B2B and B2C

Osiągnięcia

Rebrand 100 Global Awards in New York for the comprehensive rebranding of the TOPEX brand
Transform Awards in London in the category of the best rebranding in the CEE region for the NEO brand
Brand Identity Grand Prix in Milan - 1st prize in the Corporate and Brand Identity category for the NEO brand
Superbrands Created in Poland for the TOPEX brand
Construction Brand of the Year for the Opoczno brand