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OMNICHANNEL 

(multichannel)

  • Manage many projects at the same time

  • Use the agile SCRUM methodology 

  • Optimize costs of implementation at every stage

  • Simplifing implementation

  • Efficiently build and manage multidisciplinary project teams

ONLINE (digital channel):

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Preparation for implementation:  

  1. Product offer analysis

  2. Adjusting the e-com model to the conducted business activities

  3. Alternative model - change and a radical shift of the center of gravity from OFF to ONLINE

  4. Benchmark analysis for industry e-commerce solutions

  5. Recommendation

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ONLINE (digital channel) :

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E-commerce implementation:

  1. Brief

  2. Calendar of activities / coordination with works on infrastructure (ERP / PIM / Data bus / applications / MOBILE / language versions / other)

  3. Functional mockups (clickable, e.g. in InVision)

  4. Adjustments in flexible mode (by project group)

  5. CONTENT / Content production (TEXT, VIDEO, FOTO, 360, 3D, Animation, etc.)

  6. Testing

  7. On air (Publication)

  8. Tuning after implementation

  9. Language versions as a result of previously planned activities / steps (e.g. inclusion in PIM, prior order and planning  translation process, etc.)

OFFLINE (traditional channel) :

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  1. Brand / brand architecture analysis

  2. Benchmarks

  3. Necessary changes

  4. Rebranding - conducting the process:

    1. Introduction

    2. Division into phases

    3. Task allocation (Client / OMNIBIZ)

    4. Team

    5. Timing

    6. Implementation

    7. Monitoring

  5. Recommendation of offline activities supporting sales

    1. ATL

    2. BTL

    3. TM (display, store remodeling, PROMO, etc.)

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